MarketerKit
Planning tools for B2B marketing teams

Tool 01 — Paid Media

ROAS & Budget Calculator

Add every channel in the campaign, see per-channel and blended ROAS, and get guidance tuned to what the campaign was actually trying to do.

Campaign details

Appears on your report
Days live, across all channels
days
Blended goal across channels
x
Optional

Channels & spend add as many as you need

Blended result

3.3x
Blended return on ad spend
Profitable
Media breakeven 1x
Target 4x
Losing moneyStrong return
ROI230%
Profit$11,500
Gap to target−0.7x
$167Per day
$1,167Per week
$5,000Per month

By channel

Ranges above are general reference points by channel — actual "good" ROAS varies hugely by industry as well as margin (a 3x return is strong in some categories and a loss in others), so treat these as context, not a target. Your real breakeven depends on your margins, which this tool doesn't have visibility into.

Full report

Per-channel benchmark commentary██ ██
What's working + suggested reallocation██ ██ ██
Channels worth testing██ ██
Media breakeven spend$1,250
Cost per profitable dollar$0.303
Branded PDF with full channel breakdown██████
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Used to brand your PDF report. Skip it and we'll use your campaign name instead.

Get the full breakdown — every channel, benchmarked and reallocated — as a branded report you can share with your team.

Unlock full report — $14

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